Lisa Cruz is the Founder and CEO of Upside Communications.

 

With more than 25 years of experience in public relations, Lisa established Upside Communications with the purpose of providing organizations access to strategic communications counsel that focuses on the upside of your business and bringing good news to the public.

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As a seasoned marketing and communications professional with a passion for science, education and nonprofits, Lisa founded Upside Communications on the values of justice and service. As a former journalist, she is fundamentally a storyteller who believes people's stories can change the world.

 

Having had the privilege to serve science and healthcare institutions for more than a decade, Lisa saw first-hand how bringing structure to organizational communication with a focus on the people being served internally and externally could both help organizations achieve their mission and create a strong sense of community.

 

Communication is about connection. Organizations who can identify ways to authentically relate to the people they want to reach and the people who are doing the work will see results.

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With expertise in branding, media relations, public affairs, content production, social media, website development, event planning, and community outreach, Upside Communications can create plans, campaigns and creative content, but more importantly, Upside Communications connects with clients to deeply understand their mission and goals so that the work done has meaning and impact.